Athletic Program

The Running Rebels Basketball program uses the interest in basketball and ones athletic ability to reach youth whose passion and motivation may be sport. Our comprehensive program involves academic support, mentoring, as well as the possible opportunity to compete at the highest level of amateur competition in the world.

The grass-roots portion of the program consists of a number of teams that compete in several local tournaments and leagues in the community. This component of the program focuses on the basic fundamentals of the game with a focus on fundamentals and overall fun.

The upper level competitive component of the program includes elite traveling teams that compete nationally and internationally against the top amateur players and competitive programs in the country. This component of the program is geared towards competing at the highest level of amateur athletics. This provides our players with the opportunity to be exposed to a number of universities and colleges who are interested in providing scholarship opportunities. Since its inception, the first priority of the Running Rebels basketball program has been to provide a positive learning experience for the youth by focusing on not only the skills and knowledge of the sport, but also how those concepts (teamwork, dedication, discipline, etc.) apply to their everyday lives.

One of the main focuses of the Running Rebels Basketball Program is assisting youth with pursuing a college education and assisting with obtaining scholarship opportunities. This is accomplished by providing:

  • Tutoring/homework assistance
  • ACT/SAT preparation
  • Assistance with financial aid paperwork
  • On going monitoring of grades and eligibility requirements
  • Life skills training
  • Researching of possible colleges
  • Assistance with job placement after college
  • Volunteer/community service opportunities


Running Rebels currently has 8 active Club basketball grade levels. They include: 3rd ,4th, 6th , 7th, 8th, 9th, 10th and 11th grade age groups.

Still standing! Still strong! 35 years of great mentoring, congratulations Running Rebels Community Organization and its Founder Victor Barnett and all that continue to help push the dream full circle.

Donta Holmes


Athletic Director

Donta Holmes is beginning his third year as the Athletic Director for Running Rebels Community Organization. He is agraduate of Springfield College with a Bachelor’s degree in Human Services. He also has earned a Master’s of Science Degree in Organizational Management.

Donta has spent most of his life playing basketball on the middle and High School levels until a knee injury ended his playing while attending Milwaukee Washington High School; after graduating in 1994 Donta attended Southern University in Baton Rouge LA. Where he attempted a return to playing but suffered another knee injury that ultimately ended any possible return to the hardwood. With 11 years of experience coaching basketball at the middle and high school levels. He has served as the Athletic and Recreational Director for the YMCA of Greater Milwaukee and coached their statewide AAU teams. He has spent the past 7 years working as a program Director for Running Rebels, while also contributing to the nationally recognized AAU basketball program.

In addition to his duties as the Athletic Director, he will also serve as the director of the boys AAU Basketball Programs. He is very excited to play a vital role in the development of young men as athletes as well as community leaders. He believes athletics can be used to teach lessons that can be used to help student athletes fulfill their callings to become positive role models throughout the city of Milwaukee.

Shelby Parrish


CO-Athletic Director
Shelby is a native of Milwaukee Wisconsin and was introduced to youth sports at the age of 8. He went on to play both baseball and basketball in high school where he earned All-Conference honors while attending South Milwaukee High School. Shelby continued his education at Jackson State University where he graduated with a B.S. in Psychology in 1996. Through hard work and persistence Coach Parrish also fulfilled a childhood dream of playing Division 1 basketball under head coach Andy Stoglin. Coach Stoglin was a disciple of great coaches Henry Iba (Oklahoma State University),Don Haskins(UTEP) Nolan Richardson( University Of Arkansas University) passing on a great deal of knowledge on to Shelby. Within his 18yrs of coaching youth, Shelby’s proudest moments includes assisting over 20 young men in earning athletic scholarships 2002- present and attending the college graduations of former players. Shelby has also coached several players that have gone on to Professional basketball careers in the NBA as well as internationally.

Coach Parrish brings extensive coaching and training experience and credibility as a coach and lead skills development trainer. Shelby has over 15 years of high level coaching and skill development experience working with young athletes. Shelby is most known for his ability to communicate advanced basketball skill concepts to even the youngest of athletes using his patience and out of the box teaching techniques. As a head Coach Shelby has coached 4 WI State AAU Championship Teams and has placed in the top 10 in the country twice at AAU Nationals. Shelby has both high school and AAU coaching experience. Shelby has attended the top workshops, clinics and camps across the country including NBA Players Association Top 100 Camp, Nike LeBron James Skills Academy, Adidas Jr. Phoneme Camp and Under Armor Grind Sessions. Where he has learned from the best professional skill instructors in the world and takes a great deal of pride sharing the instruction with his clients.

Coach Rob Roberson 7th Grade Club Basketball


Basketball Operations Coordinator

Coach Rob Roberson has been involved in basketball as a player and coach for most of his life. He is committed to helping young men pursue their purpose, using basketball as an vehicle to carry them to a college degree, a career and ultimately men dedicated to helping their our community. He played at Bay View HS as a varsity athlete his Junior and Senior year 96 & 97 helping two very competitive teams compete for state and conference honors as well as back to back top 3 conference finishes and two twenty win season. He first started coaching middle school in 2002-2004 transitioning to head Varsity Assistant at Bay View HS in 2007-2008 as a team mentor, responsible for character development and academics. Coach Roberson then joined the staff at Washington HS in the same capacity and holds that position currently. Rob started coaching AAU basketball in the winter of 2014 and concurrently has that same group of young men. Rob continues to grow as a coach with an emphasis on an up tempo, aggressive style of play. As well as, a belief that athletes must commit themselves off the court to their overall personal growth.

Coach Keelyn Tyler 9th Grade Club Basketball


Coach Keelyn Tyler Keller is a youth advocate for the Running Rebels Community Organization, and will be entering his first year as the coach of the 9th grade boys AAU national team. Prior to working and coaching at Running Rebels Coach Tyler had tremendous success coaching the 8TH grade boys AAU team at the Silver Spring Neighborhood Center, he is married with two kids and he is extremely proud of the both of them. He is also a proud graduate and former player of the 2003 state qualifying Custer Cougars of Milwaukee WI. After graduating he went to walk on at Marquette University and played under now Indiana coach Tom Crean. Today as well as coaching AAU basketball Coach Tyler is the owner of a semi-professional men’s basketball team the Milwaukee Storm which has given former college players the opportunity to continue playing with the possibility of gaining a professional contract. Coach Tyler states “What makes me a qualified Coach for the Running Rebels is that I have a passion for working with our youth and I use my experiences in basketball to help them be successful.”

Coach Torre Johnson 3rd and 10th Grade Club Basketball


Coach Johnson is a very passionate coach that values every detail of the game of basketball on and off the court. He is committed to helping young men that are eager to learn and develop the fundamentals of basketball. He’s has been coaching for 8yrs now Warning League, middle school (Hartford University), and high school (James Madison). Torre also has experienced playing at multiple levels of basketball from high school at (Solomon Juneau), Junior College (Garden City Community College), and both high and mid major Division 1 basketball at both Oklahoma State, and UW-Milwaukee respectively. Coach Johnson has also played on a professional level overseas in Denmark, Europe, Uruguay, and South America and with this exposure he is able to give his own life experiences back to the youth that he coaches.

Coach Gary Joesph 6th Grade Club Basketball


Coach Joseph Jr is a passionate coach who uses his own personal experience to help coach and mentor the youth. He has played basketball his entire life and has gained knowledge of the game from some great basketball minds. He puts a lot of time and effort into coaching, making sure his players are progressing on and off the court. Coach Joesph is a former two year varsity player for Milwaukee Riverside University High School (2007-2009) where he averaged 8 points 5 rebounds 2 assist. Collegiately playing for UW Marinette where he averaged 13 points 7 rebounds and 4 assist. As a coach he the assistant JV coach at James Madison High School and the head coach for Hartford Middle School. As a young coach, Joseph is still learning but is also one of the young and upcoming coaches for the Running Rebels. As he continues to grow as a coach and mentor the sky is the limit.

Coach Thomas Shumpert 5th Grade Club Basketball


Coach Shumpert, Born in Milwaukee WI is a South Division High School graduate, during his four years at South Division he was the Cardinals starting point guard. After graduating high school, Coach “Shumpert attended two top notch Junior College Basketball programs Kennedy King & Cochise Community college. Thomas finished his college career at Campbellsville University. Thomas, who is now referred to as; Coach “Shump” & “ShumpDaHoopTrainer”, has been a trainer for aspiring athletes in his community, high school, college and professional athletes for the past five years. Coach Shumpert now takes part in giving back to the community as a coach at South Division High School and will join the Rebels coaching staff as the coach of the 5th grade boys.

Coach Eric Robinson 8th and 6th Grade Community Teams


Coach Robinson enters his first year as an assistant coach for the Running Rebels. Eric brings an extensive amount of basketball experience, having both coached and played on high levels.Eric played varsity basketball at South Division High School where he was a First Team All-Conference Big 9 player in 1990 and was selected to participate in the Wisconsin Basketball Coaches Association All Star game. Eric was a volunteer basketball coach for the LaCrosse Boys & Girls Club, until graduating from Viterbo College with a Bachelor’s degree in Sociology and Human Services.

Eric played for NAIA Division I Viterbo College in LaCrosse, WI and achieved Midwest Collegiate All-Conference status both his junior and senior seasons. In Eric’s senior year he was a NAIA All American As a coach and former basketball player, Eric has substantial amount of experiences for being on both sides of the court in his career. He looks forward to continuing reaching his goals to strive for success, while sharing his vast knowledge and love for the game with his youth.

Coach Tyree Tucker 6th Grade Community Team


Coach Tucker has been coaching for many years and has quietly made a name for himself in the Milwaukee City Conference as a well-respected coach. Coach Tucker was the head assistant coach for the state champion Riverside University High School girls’ basketball team. Coach has eleven plus years’ experience over which time he’s also won four middle school gold balls. His philosophy is to teach young men that basketball is small piece to what you want to accomplish with life. Basketball is life skill and helps develop you as person.